It’s certainly not the shiniest. No airway toys, no free pens, not even a latte (don’t worry, there is always coffee!). No cabaret-esque introduction, dancing girls or ‘90’s rave approach to lighting. There’s never to my knowledge been an ICU consultant dressed up as a uterus at DEM either, a la the wonderful SMACC 2013…! For me, its 3 things that make DEM great – the ethics, the true innovation and the heart.